A vlogger and a dress designer, Iwona loves freedom and dreams of snowy roads of Norway and the iconic routes of Americas, still to be conquered. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

For Iwona Blecharczyk her job has redefined her lifestyle. Forty tonnes of truck is her home and workplace, as she crisscrosses Europe on a mission to show her profession from a new perspective.